Therefore to be precise, some of its tactics include brand building, citation building, content marketing, social media, and others.What are On-Page Optimization Techniques?If you want your website to be visible in the search results, then you would need to optimize the pages. So let’s walk through the techniques that you can use to improve your site’s On-Page SEO.Integrating relevant keywords into pagesThe first technique of on-page SEO optimization is integrating relevant keywords into pages.If you want to rank in search results, then you need to incorporate keywords into the website. Moreover, using keywords in your site helps it to appear in relevant searches.To find the right keywords by conducting keyword research besides focusing on the long tail ones as they help you drive more qualified traffic to the page.Optimizing title tag and meta descriptionThe next thing you can do in On-Page optimization is optimize the title tag and meta description.The title tag appears as a blue line of text in search results while the meta description is a small blurb that appears below the title tag.Therefore it is important that your title tag and meta description are detailed so that people click on the listings if it is what they are looking for.Creating user-friendly contentThose who want to follow on-page SEO techniques should start with creating user-friendly content. It is content marketing that drives the people towards you to visit the pages.When people find your business in the search result, they tend to go through the contents that you have created. So make sure to create content that attracts the audience and they find it understandable.To be precise, this can be done by breaking up the content with headings to make it easy to skin or using bullet points. You can also add visuals to break the texts and limit the use of jargon.Optimizing imagesVisuals are a very important part that can help to positively impact the users and improve their experience.As an on-page SEO optimization technique, you can add visuals like images to enhance your page.This would also help to make your website more engaging for the audience. However, make sure to optimize the image file sizes, and use image alt tags.Optimizing URLNext to the on-page SEO activity that you can follow is optimizing the URLs. The search engines use URLs to determine the relevancy of the page and help your page rank in the top position of the search results.On the other hand, if you have an unclear URL, then it becomes difficult for the users and search engines to understand your page’s content. Not to mention, with an optimized URL, you would be able to provide context.Using internal links on the pagesNow that you know most of the on-page SEO tactics, then you must have heard about incorporating the internal links.The usage of internal links on your page to other pages on the site, where the internal links help to keep the users on the site longer than usual.Moreover, they also help search engines to discover new pages on your site and index them accordingly.What are Off-Page Optimization Techniques?With off-page SEO, your website would become popular on the internet so that you can gain visibility. Therefore, let’s check out the techniques of off-page optimization that will help to improve your website position in the SERP.

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