Optimizing imagesVisuals are a very important part that can help to positively impact the users and improve their experience.As an on-page SEO optimization technique, you can add visuals like images to enhance your page.This would also help to make your website more engaging for the audience. However, make sure to optimize the image file sizes, and use image alt tags.Optimizing URLNext to the on-page SEO activity that you can follow is optimizing the URLs. The search engines use URLs to determine the relevancy of the page and help your page rank in the top position of the search results.On the other hand, if you have an unclear URL, then it becomes difficult for the users and search engines to understand your page’s content. Not to mention, with an optimized URL, you would be able to provide context.Using internal links on the pagesNow that you know most of the on-page SEO tactics, then you must have heard about incorporating the internal links.The usage of internal links on your page to other pages on the site, where the internal links help to keep the users on the site longer than usual.Moreover, they also help search engines to discover new pages on your site and index them accordingly.What are Off-Page Optimization Techniques?With off-page SEO, your website would become popular on the internet so that you can gain visibility. Therefore, let’s check out the techniques of off-page optimization that will help to improve your website position in the SERP.Social media engagementA major off-page SEO technique that you can count on is social media engagement.Those who want to make their website or blog famous can engage with people on different social media platforms. This will not only help the brand to grow but also get more backlinks.Social bookmarking sitesSocial bookmarking sites are growing in popularity and are a great technique of off-page SEO.It can be used to promote the website and bring higher traffic to your webpage and blog through various social bookmarking sites.At the end of this article, you’ll find a list of social bookmarking sites, that will help you to create relevant bookmarking to gain targeted traffic. But before you scroll down to the social bookmarking sites list, please go through the entire article, to understand the whole concept.Image and video submissionSharing your photos and videos on popular image and video submission websites is another way to keep up with the off-page SEO technique.Talking about images, make sure to optimize them with the right URL and title tag. They should have proper titles, descriptions, and tags too.Whereas when it comes to videos, make sure to give a proper description, tags, and reference links. It is undoubtedly a great way to get quality backlinks as video submission websites generally have high domain authority (DA) and page authority (PA).Document sharingYou can also create attractive documents that are related to your website or blog.These documents should hold unique content and should be in either pdf or ppt format. After which you can share them on the document-sharing websites to gain popularity and get backlinks to drive traffic to your site.Remember, the more relevant traffic you drive to your site, the better you’ll stand as an authoritative domain.Using Google My BusinessThere are multiple places where you can smartly optimize the contents and links to generate social traffic and brand awareness.However, one such way is being on Google My Business, and after all, it is a Google product that you can use absolutely free of cost.Therefore, being on this platform is an easy way for the best local SEO ranking.Which is more important: On-Page SEO or Off-Page SEO?Now that you are aware of what On-Page SEO and Off-Page SEO techniques are, you must be thinking about which is more important.Basically, it is not about choosing between the two because if you were told to do so, then it would be no less than choosing between the foundation and the roof of the house.Yes, they both are equally important in some way or the other. Both On-page SEO and Off-page SEO can work together to improve your rankings in the search engine.

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