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In the next step, the algorithm analyzes the pages present in the index where the ranking factors like domain authority, loading speed, and signals are kept in mind. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience.However, everything is done to match the data with the searcher’s query. As a website owner, all you would want to do is maximize the visibility of your website in the search engine.Besides that, Search Engines cannot be bribed to receive higher organic search rankings. All the hard work and responsibility belong to the SEO expert.Furthermore, your search engine optimization strategy can be divided into two different categories.This includes on-page SEO and off-page SEO which are like two different sides of a coin. To further understand the difference between the two, you need to understand first what they both are all about.What is On-Page Optimization?On-page SEO is also known as on-site SEO which is basically an act of optimizing different parts of the website that affects the search engine rankings.It involves all the on-site techniques which can be employed to ensure a webpage that will rank on the SERP. The On-page SEO also helps to determine how well that page ranks.Moreover, it uses both technical and content elements to improve the quality of a page. This means the more On-Page SEO you focus on, the more traffic you receive to get to a website and gain relevant traffic.Lastly, on-page SEO is about optimizing stuff that you have control over and can change on your own website.What is Off-Page Optimization?Off-page SEO focuses on increasing the authority of your domain via the act of getting links from other websites.In other words, it can be defined as a measure that is taken outside the actual website so that the position of a website in the search rankings is improved.Some may associate it with link building only, but it is more than that. Off-Page SEO is perfect for those who want to gain a competitive advantage as it comes with unique tactics.Therefore to be precise, some of its tactics include brand building, citation building, content marketing, social media, and others.What are On-Page Optimization Techniques?If you want your website to be visible in the search results, then you would need to optimize the pages. So let’s walk through the techniques that you can use to improve your site’s On-Page SEO.Integrating relevant keywords into pagesThe first technique of on-page SEO optimization is integrating relevant keywords into pages.If you want to rank in search results, then you need to incorporate keywords into the website. Moreover, using keywords in your site helps it to appear in relevant searches.To find the right keywords by conducting keyword research besides focusing on the long tail ones as they help you drive more qualified traffic to the page.Optimizing title tag and meta descriptionThe next thing you can do in On-Page optimization is optimize the title tag and meta description.The title tag appears as a blue line of text in search results while the meta description is a small blurb that appears below the title tag.Therefore it is important that your title tag and meta description are detailed so that people click on the listings if it is what they are looking for.Creating user-friendly contentThose who want to follow on-page SEO techniques should start with creating user-friendly content. It is content marketing that drives the people towards you to visit the pages.When people find your business in the search result, they tend to go through the contents that you have created. So make sure to create content that attracts the audience and they find it understandable.To be precise, this can be done by breaking up the content with headings to make it easy to skin or using bullet points. You can also add visuals to break the texts and limit the use of jargon.Optimizing imagesVisuals are a very important part that can help to positively impact the users and improve their experience.As an on-page SEO optimization technique, you can add visuals like images to enhance your page.This would also help to make your website more engaging for the audience. However, make sure to optimize the image file sizes, and use image alt tags.Optimizing URLNext to the on-page SEO activity that you can follow is optimizing the URLs. The search engines use URLs to determine the relevancy of the page and help your page rank in the top position of the search results.On the other hand, if you have an unclear URL, then it becomes difficult for the users and search engines to understand your page’s content. Not to mention, with an optimized URL, you would be able to provide context.Using internal links on the pagesNow that you know most of the on-page SEO tactics, then you must have heard about incorporating the internal links.The usage of internal links on your page to other pages on the site, where the internal links help to keep the users on the site longer than usual.
https://storymaps.com/stories/a75a11e0572543cba1bbc7da04ea9e2dIn the next step, the algorithm analyzes the pages present in the index where the ranking factors like domain authority, loading speed, and signals are kept in mind. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience.However, everything is done to match the data with the searcher’s query. As a website owner, all you would want to do is maximize the visibility of your website in the search engine.Besides that, Search Engines cannot be bribed to receive higher organic search rankings. All the hard work and responsibility belong to the SEO expert.Furthermore, your search engine optimization strategy can be divided into two different categories.This includes on-page SEO and off-page SEO which are like two different sides of a coin. To further understand the difference between the two, you need to understand first what they both are all about.What is On-Page Optimization?On-page SEO is also known as on-site SEO which is basically an act of optimizing different parts of the website that affects the search engine rankings.It involves all the on-site techniques which can be employed to ensure a webpage that will rank on the SERP. The On-page SEO also helps to determine how well that page ranks.Moreover, it uses both technical and content elements to improve the quality of a page. This means the more On-Page SEO you focus on, the more traffic you receive to get to a website and gain relevant traffic.Lastly, on-page SEO is about optimizing stuff that you have control over and can change on your own website.What is Off-Page Optimization?Off-page SEO focuses on increasing the authority of your domain via the act of getting links from other websites.In other words, it can be defined as a measure that is taken outside the actual website so that the position of a website in the search rankings is improved.Some may associate it with link building only, but it is more than that. Off-Page SEO is perfect for those who want to gain a competitive advantage as it comes with unique tactics.Therefore to be precise, some of its tactics include brand building, citation building, content marketing, social media, and others.What are On-Page Optimization Techniques?If you want your website to be visible in the search results, then you would need to optimize the pages. So let’s walk through the techniques that you can use to improve your site’s On-Page SEO.Integrating relevant keywords into pagesThe first technique of on-page SEO optimization is integrating relevant keywords into pages.If you want to rank in search results, then you need to incorporate keywords into the website. Moreover, using keywords in your site helps it to appear in relevant searches.To find the right keywords by conducting keyword research besides focusing on the long tail ones as they help you drive more qualified traffic to the page.Optimizing title tag and meta descriptionThe next thing you can do in On-Page optimization is optimize the title tag and meta description.The title tag appears as a blue line of text in search results while the meta description is a small blurb that appears below the title tag.Therefore it is important that your title tag and meta description are detailed so that people click on the listings if it is what they are looking for.Creating user-friendly contentThose who want to follow on-page SEO techniques should start with creating user-friendly content. It is content marketing that drives the people towards you to visit the pages.When people find your business in the search result, they tend to go through the contents that you have created. So make sure to create content that attracts the audience and they find it understandable.To be precise, this can be done by breaking up the content with headings to make it easy to skin or using bullet points. You can also add visuals to break the texts and limit the use of jargon.Optimizing imagesVisuals are a very important part that can help to positively impact the users and improve their experience.As an on-page SEO optimization technique, you can add visuals like images to enhance your page.This would also help to make your website more engaging for the audience. However, make sure to optimize the image file sizes, and use image alt tags.Optimizing URLNext to the on-page SEO activity that you can follow is optimizing the URLs. The search engines use URLs to determine the relevancy of the page and help your page rank in the top position of the search results.On the other hand, if you have an unclear URL, then it becomes difficult for the users and search engines to understand your page’s content. Not to mention, with an optimized URL, you would be able to provide context.Using internal links on the pagesNow that you know most of the on-page SEO tactics, then you must have heard about incorporating the internal links.The usage of internal links on your page to other pages on the site, where the internal links help to keep the users on the site longer than usual.