In other words, it can be described as a process that helps to improve a website’s visibility and gain targeted traffic in Google, Bing, and other search engines.The better the visibility of your page would be, the more you are likely to gain the attention of the customers to your business.How does SEO Work?You might have encountered people who keep talking about SEO, but if you ask them, they have no idea how it works.It is very important to understand its working process from a closer view. For the ones who are unaware, here is everything you need to know.Like mentioned earlier, SEO is a type of digital marketing technique that works by optimizing the website for search engines in which you want to get a higher rank.Basically, these search engines like Google help in offering non-paid traffic to websites which is a reason what makes SEO so competitive. On the other hand, these search engines use crawlers known as bots on the web to collect information.The crawler starts from a known web page and follows internal links to pages within that site as well as external links to pages on other sites. After which they arrange these websites into indexes.In the next step, the algorithm analyzes the pages present in the index where the ranking factors like domain authority, loading speed, and signals are kept in mind. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience.However, everything is done to match the data with the searcher’s query. As a website owner, all you would want to do is maximize the visibility of your website in the search engine.Besides that, Search Engines cannot be bribed to receive higher organic search rankings. All the hard work and responsibility belong to the SEO expert.Furthermore, your search engine optimization strategy can be divided into two different categories.This includes on-page SEO and off-page SEO which are like two different sides of a coin. To further understand the difference between the two, you need to understand first what they both are all about.What is On-Page Optimization?On-page SEO is also known as on-site SEO which is basically an act of optimizing different parts of the website that affects the search engine rankings.It involves all the on-site techniques which can be employed to ensure a webpage that will rank on the SERP. The On-page SEO also helps to determine how well that page ranks.Moreover, it uses both technical and content elements to improve the quality of a page. This means the more On-Page SEO you focus on, the more traffic you receive to get to a website and gain relevant traffic.Lastly, on-page SEO is about optimizing stuff that you have control over and can change on your own website.What is Off-Page Optimization?Off-page SEO focuses on increasing the authority of your domain via the act of getting links from other websites.In other words, it can be defined as a measure that is taken outside the actual website so that the position of a website in the search rankings is improved.

In other words, it can be described as a process that helps to improve a website’s visibility and gain targeted traffic in Google, Bing, and other search engines.The better the visibility of your page would be, the more you are likely to gain the attention of the customers to your business.How does SEO Work?You might have encountered people who keep talking about SEO, but if you ask them, they have no idea how it works.It is very important to understand its working process from a closer view. For the ones who are unaware, here is everything you need to know.Like mentioned earlier, SEO is a type of digital marketing technique that works by optimizing the website for search engines in which you want to get a higher rank.Basically, these search engines like Google help in offering non-paid traffic to websites which is a reason what makes SEO so competitive. On the other hand, these search engines use crawlers known as bots on the web to collect information.The crawler starts from a known web page and follows internal links to pages within that site as well as external links to pages on other sites. After which they arrange these websites into indexes.In the next step, the algorithm analyzes the pages present in the index where the ranking factors like domain authority, loading speed, and signals are kept in mind. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience.However, everything is done to match the data with the searcher’s query. As a website owner, all you would want to do is maximize the visibility of your website in the search engine.Besides that, Search Engines cannot be bribed to receive higher organic search rankings. All the hard work and responsibility belong to the SEO expert.Furthermore, your search engine optimization strategy can be divided into two different categories.This includes on-page SEO and off-page SEO which are like two different sides of a coin. To further understand the difference between the two, you need to understand first what they both are all about.What is On-Page Optimization?On-page SEO is also known as on-site SEO which is basically an act of optimizing different parts of the website that affects the search engine rankings.It involves all the on-site techniques which can be employed to ensure a webpage that will rank on the SERP. The On-page SEO also helps to determine how well that page ranks.Moreover, it uses both technical and content elements to improve the quality of a page. This means the more On-Page SEO you focus on, the more traffic you receive to get to a website and gain relevant traffic.Lastly, on-page SEO is about optimizing stuff that you have control over and can change on your own website.What is Off-Page Optimization?Off-page SEO focuses on increasing the authority of your domain via the act of getting links from other websites.In other words, it can be defined as a measure that is taken outside the actual website so that the position of a website in the search rankings is improved.