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So, we’ll start with the very basic understanding of SEO, then talk about On-Page and Off-Page SEO, and then discuss Social Bookmarking.Let’s begin!What is SEO?SEO stands for Search Engine Optimization and can be defined as a set of practices that are designed to improve the positioning and appearance of web pages in organic search results.In other words, it can be described as a process that helps to improve a website’s visibility and gain targeted traffic in Google, Bing, and other search engines.The better the visibility of your page would be, the more you are likely to gain the attention of the customers to your business.How does SEO Work?You might have encountered people who keep talking about SEO, but if you ask them, they have no idea how it works.It is very important to understand its working process from a closer view. For the ones who are unaware, here is everything you need to know.Like mentioned earlier, SEO is a type of digital marketing technique that works by optimizing the website for search engines in which you want to get a higher rank.Basically, these search engines like Google help in offering non-paid traffic to websites which is a reason what makes SEO so competitive. On the other hand, these search engines use crawlers known as bots on the web to collect information.The crawler starts from a known web page and follows internal links to pages within that site as well as external links to pages on other sites. After which they arrange these websites into indexes.In the next step, the algorithm analyzes the pages present in the index where the ranking factors like domain authority, loading speed, and signals are kept in mind. The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience.However, everything is done to match the data with the searcher’s query. As a website owner, all you would want to do is maximize the visibility of your website in the search engine.Besides that, Search Engines cannot be bribed to receive higher organic search rankings. All the hard work and responsibility belong to the SEO expert.Furthermore, your search engine optimization strategy can be divided into two different categories.This includes on-page SEO and off-page SEO which are like two different sides of a coin. To further understand the difference between the two, you need to understand first what they both are all about.What is On-Page Optimization?On-page SEO is also known as on-site SEO which is basically an act of optimizing different parts of the website that affects the search engine rankings.It involves all the on-site techniques which can be employed to ensure a webpage that will rank on the SERP. The On-page SEO also helps to determine how well that page ranks.Moreover, it uses both technical and content elements to improve the quality of a page. This means the more On-Page SEO you focus on, the more traffic you receive to get to a website and gain relevant traffic.Lastly, on-page SEO is about optimizing stuff that you have control over and can change on your own website.What is Off-Page Optimization?Off-page SEO focuses on increasing the authority of your domain via the act of getting links from other websites.In other words, it can be defined as a measure that is taken outside the actual website so that the position of a website in the search rankings is improved.Some may associate it with link building only, but it is more than that. Off-Page SEO is perfect for those who want to gain a competitive advantage as it comes with unique tactics.Therefore to be precise, some of its tactics include brand building, citation building, content marketing, social media, and others.What are On-Page Optimization Techniques?If you want your website to be visible in the search results, then you would need to optimize the pages. So let’s walk through the techniques that you can use to improve your site’s On-Page SEO.Integrating relevant keywords into pagesThe first technique of on-page SEO optimization is integrating relevant keywords into pages.If you want to rank in search results, then you need to incorporate keywords into the website. Moreover, using keywords in your site helps it to appear in relevant searches.To find the right keywords by conducting keyword research besides focusing on the long tail ones as they help you drive more qualified traffic to the page.Optimizing title tag and meta descriptionThe next thing you can do in On-Page optimization is optimize the title tag and meta description.The title tag appears as a blue line of text in search results while the meta description is a small blurb that appears below the title tag.Therefore it is important that your title tag and meta description are detailed so that people click on the listings if it is what they are looking for.Creating user-friendly contentThose who want to follow on-page SEO techniques should start with creating user-friendly content. It is content marketing that drives the people towards you to visit the pages.When people find your business in the search result, they tend to go through the contents that you have created. So make sure to create content that attracts the audience and they find it understandable.To be precise, this can be done by breaking up the content with headings to make it easy to skin or using bullet points. You can also add visuals to break the texts and limit the use of jargon.Optimizing imagesVisuals are a very important part that can help to positively impact the users and improve their experience.As an on-page SEO optimization technique, you can add visuals like images to enhance your page.This would also help to make your website more engaging for the audience. However, make sure to optimize the image file sizes, and use image alt tags.Optimizing URLNext to the on-page SEO activity that you can follow is optimizing the URLs. The search engines use URLs to determine the relevancy of the page and help your page rank in the top position of the search results.On the other hand, if you have an unclear URL, then it becomes difficult for the users and search engines to understand your page’s content. Not to mention, with an optimized URL, you would be able to provide context.Using internal links on the pagesNow that you know most of the on-page SEO tactics, then you must have heard about incorporating the internal links.The usage of internal links on your page to other pages on the site, where the internal links help to keep the users on the site longer than usual.Moreover, they also help search engines to discover new pages on your site and index them accordingly.What are Off-Page Optimization Techniques?With off-page SEO, your website would become popular on the internet so that you can gain visibility. Therefore, let’s check out the techniques of off-page optimization that will help to improve your website position in the SERP.Social media engagementA major off-page SEO technique that you can count on is social media engagement.Those who want to make their website or blog famous can engage with people on different social media platforms. This will not only help the brand to grow but also get more backlinks.Social bookmarking sitesSocial bookmarking sites are growing in popularity and are a great technique of off-page SEO.It can be used to promote the website and bring higher traffic to your webpage and blog through various social bookmarking sites.At the end of this article, you’ll find a list of social bookmarking sites, that will help you to create relevant bookmarking to gain targeted traffic. But before you scroll down to the social bookmarking sites list, please go through the entire article, to understand the whole concept.Image and video submissionSharing your photos and videos on popular image and video submission websites is another way to keep up with the off-page SEO technique.Talking about images, make sure to optimize them with the right URL and title tag. They should have proper titles, descriptions, and tags too.Whereas when it comes to videos, make sure to give a proper description, tags, and reference links. It is undoubtedly a great way to get quality backlinks as video submission websites generally have high domain authority (DA) and page authority (PA).Document sharingYou can also create attractive documents that are related to your website or blog.These documents should hold unique content and should be in either pdf or ppt format. After which you can share them on the document-sharing websites to gain popularity and get backlinks to drive traffic to your site.Remember, the more relevant traffic you drive to your site, the better you’ll stand as an authoritative domain.Using Google My BusinessThere are multiple places where you can smartly optimize the contents and links to generate social traffic and brand awareness.However, one such way is being on Google My Business, and after all, it is a Google product that you can use absolutely free of cost.Therefore, being on this platform is an easy way for the best local SEO ranking.Which is more important: On-Page SEO or Off-Page SEO?Now that you are aware of what On-Page SEO and Off-Page SEO techniques are, you must be thinking about which is more important.Basically, it is not about choosing between the two because if you were told to do so, then it would be no less than choosing between the foundation and the roof of the house.Yes, they both are equally important in some way or the other. Both On-page SEO and Off-page SEO can work together to improve your rankings in the search engine.However, it is recommended to focus more on On-Page SEO because generally people put all their attention on Off-Page SEO and neglect the power of On-Page SEO, which is not at all fruitful in the long run.But if you maintain the balance of these two, it would help to make your website bilingual so that users can understand it as well as the search engine robots. This is how, in the long run, you would witness the result of your rankings improving. SEO takes time to show results, you must not lose focus, and keep maintaining the regular work

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