What are Off-Page Optimization Techniques?With off-page SEO, your website would become popular on the internet so that you can gain visibility. Therefore, let’s check out the techniques of off-page optimization that will help to improve your website position in the SERP.Social media engagementA major off-page SEO technique that you can count on is social media engagement.Those who want to make their website or blog famous can engage with people on different social media platforms. This will not only help the brand to grow but also get more backlinks.Social bookmarking sitesSocial bookmarking sites are growing in popularity and are a great technique of off-page SEO.It can be used to promote the website and bring higher traffic to your webpage and blog through various social bookmarking sites.At the end of this article, you’ll find a list of social bookmarking sites, that will help you to create relevant bookmarking to gain targeted traffic. But before you scroll down to the social bookmarking sites list, please go through the entire article, to understand the whole concept.Image and video submissionSharing your photos and videos on popular image and video submission websites is another way to keep up with the off-page SEO technique.Talking about images, make sure to optimize them with the right URL and title tag. They should have proper titles, descriptions, and tags too.Whereas when it comes to videos, make sure to give a proper description, tags, and reference links. It is undoubtedly a great way to get quality backlinks as video submission websites generally have high domain authority (DA) and page authority (PA).Document sharingYou can also create attractive documents that are related to your website or blog.These documents should hold unique content and should be in either pdf or ppt format. After which you can share them on the document-sharing websites to gain popularity and get backlinks to drive traffic to your site.Remember, the more relevant traffic you drive to your site, the better you’ll stand as an authoritative domain.Using Google My BusinessThere are multiple places where you can smartly optimize the contents and links to generate social traffic and brand awareness.However, one such way is being on Google My Business, and after all, it is a Google product that you can use absolutely free of cost.Therefore, being on this platform is an easy way for the best local SEO ranking.Which is more important: On-Page SEO or Off-Page SEO?Now that you are aware of what On-Page SEO and Off-Page SEO techniques are, you must be thinking about which is more important.