what feature must be enabled to use multi-channel funnels? webtechpulse.com
what feature must be enabled to use multi-channel funnels?
To use multi-channel funnels in the context of digital analytics, you need to enable Enhanced Ecommerce and have sufficient data collection set up for your website or app. Enhanced Ecommerce is an advanced feature provided by Google Analytics, which allows you to track and analyze user interactions and behavior throughout the entire purchase journey.
Enabling Enhanced Ecommerce involves adding specific tracking code to your website or app, which helps capture detailed data on product views, add-to-cart actions, checkout steps, and transaction completions. This data is then used to generate reports that provide insights into how different marketing channels and touchpoints contribute to conversions and sales.
Once Enhanced Ecommerce is enabled, you can access multi-channel funnel reports in Google Analytics, which will show you the various paths users take before converting. This feature helps you understand the role of different marketing channels (e.g., organic search, social media, paid advertising) in the conversion process and assists in optimizing your marketing strategies for better results.
Remember that you should also comply with relevant data privacy regulations and inform your users about the data you collect and how you use it in accordance with your privacy policy.
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